Our network travels light. We don’t have a chorus-line of associated companies lurking in the wings for the cross-sell. On the other hand many clients have needs that cannot be met by our core offer.
So we have created a small team of related businesses for collaboration in other disciplines. But only where we are certain we do it better than anyone else.
Really powerful ideas are the last remaining unfair advantage in business. We do really powerful ideas really well. That’s why we set up Zag. It’s an independent brand invention company which develops new brands in partnership with clients for a share of the profits.
Big ideas aren’t just about big media. Often they need to be translated into retail displays, local press advertising and promotions and other disciplines, all needing specialist craft skills. That’s why we have BBH Retail. It specialises in integrated communications wherever our clients want to connect with their customers.