Back in 1982, life was relatively simple – our big ideas were expressed exclusively through ads. Today they have to work in dozens of different ways.

Our first ad was for Levi’s® and it showed a black sheep going against the herd. It became our agency icon. Now it reminds us that when the world zigs, we zag.

Our films like ‘Launderette’ became cultural events in their own right. In 1982 we created the tag line ‘Vorsprung Durch Technik’ (progress through technology) for an Audi ad. In 2005 it inspired us to launch Audi TV, the world’s first advertiser-funded TV channel. Today it sums up Audi’s business philosophy.

Our ‘The Lynx/Axe Effect’ campaign for Unilever is over a decade old now. It helped triple sales. In 2008 we created the ‘Get In There’ web site which turns cell phones into digital dating devices. (Well, sort of).

Then in 1999 we came up with the ‘Keep Walking’ campaign for Diageo’s Johnnie Walker Scotch. Diageo reckons it created over two billion dollars of value for the brand and reversed the decline in the whole Scotch market world wide.

And in 2005 we launched the line ‘Make the most of now’ for Vodafone’s global advertising. In 2008 we followed our own advice and engineered the brand’s sponsorship of McLaren Mercedes F1.