BBH has been named Agency of the Year at The Webbys.
Established in 1996 The Webby Awards is the leading international digital awards scheme. It’s aim is to champion creative excellence and innovation on the internet around the globe.
The Webbys is presented by the International Academy of Digital Arts and Sciences, a seriously impressive body of leading web experts, business figures, visionaries and creative celebrities that includes Internet inventor Vint Cerf, Twitter co-founder Biz Stone, Simpsons creator Matt Groening and David Bowie.
We picked up nine awards in total for work including ASOS ‘Urban Tour’, our ‘Dear Sophie’ film for Google, and the Google Music project.
This week BBH has been named Creative Review’s Agency of the Year.
Creative Review is a highly respected industry magazine that once a year produces an annual showcasing the best work from around the globe. The prestigious ‘Agency of the Year’ title is awarded to the agency which has the most work featured.
Today is BBH’s 30th birthday and, to mark the moment, Nigel Bogle wrote to everyone who works here. It’s a personal perspective on the story of BBH, sure, but in reading it, it struck us this might be something of value beyond these four walls. A celebration of – and provocation to – our industry, not just this agency.
Please visit the BBH Labs blog to read more
Huawei, a leading global information and communications technology (ICT) solutions provider, has appointed BBH as its global advertising agency for its devices business unit. Headquartered in Shenzhen, China, with products and services deployed in more than 140 countries around the world, Huawei Device will work with BBH to establish a consumer brand platform and integrated campaign across its handsets, mobile broadband devices and home solutions product range.
Simon Sherwood, Group CEO of BBH said: “Huawei is that rare thing; a global business with real expertise and reputation in its sector, and with little profile in the consumer market. That is about to change. Our job is to help it fulfill its ambition to establish an iconic new global consumer brand in smartphones and tablets. It is a brilliant opportunity, and we are genuinely excited to be part of that journey.”
Amy Lou, Director of Global Brand Management at Huawei said: “This is an important time for Huawei to build a strong global consumer brand. BBH is a well-respected advertising agency with extraordinary creativity. With our shared passion and ‘make it happen’ spirit, we look forward to embarking on this journey together.”
BBH London and BBH NY are listed in Creativity’s 10 Most Creative Shops in 2011. Read more here.
BBH London has been named Campaign magazine’s Agency of the Year for 2011.
The judges praised our sheer volume of first-rate work , impressive new business wins , fistful of awards , and our array of extra curricular activities including Rosie Arnold becoming the new president of D&AD, Sir John Hegarty launching Hegarty on Advertising and being honored at Cannes, and our fundraising efforts for those affected by the London riots and the victims of the earthquake in Japan.
“An extraordinary year for an extraordinary agency. BBH has managed to pack more into 2011 than some agencies achieve in a decade. A deserving winner of Campaign s Agency of the Year.” Campaign magazine.
BBH has been appointed by Heineken as the global advertising agency of record for the Sol brand*. BBH London will be responsible for the creative development of the global brand positioning.
Alexis Nassard, Heineken Chief Commercial Officer commented: “The Heineken company places significant importance in the creative capabilities of its agencies as well as the fit of the creative team with the brand to deliver award-winning work such as the current Heineken Brand Campaign “The Entrance” . BBH demonstrated strong creative capabilities and great passion for the Sol brand. We’re confident that they will help us raise the profile of Sol.”
BBH CEO Ben Fennell said: “We are very proud of this win. Sol has a brilliant story to tell and we are greatly looking forward to telling it.”
*BBH will be the advertising agency of record for the Sol brand outside of Mexico while DDB Argentina is the ad agency responsible for Sol in Mexico.
AkzoNobel has appointed BBH to develop a global communications platform for the Dulux brand. BBH will work closely with the Dulux global brand management team to build a powerful brand property. Beyond the Global activities of the brand, BBH will also work directly with Dulux in a number of markets around the world.
Sucheta Govil, Global head of Marketing for Decorative Paints at AkzoNobel said of the appointment: “Dulux represents a great opportunity to Add Colour to People’s Lives. I’m hugely excited that with our new partnership with BBH, we can make Dulux a powerful global brand that will inspire people to change their surroundings. Dulux will create meaningful partnerships with consumers, professionals and communities in order to effect positive change all around us, in our homes and across the world.”
Nigel Bogle, BBH Group Chairman commented: ” Dulux is a great brand and there are ambitious plans for its future development. Creatively there is a very exciting opportunity to make a real difference and we are thrilled to be working on this global assignment.”
For the first time in Axe’s history, there’s a variant for girls as well as for guys. We’re predicting mass attraction chaos – because with one for him and one for her, there’s sure to be anarchy.
The Sugar Loaf isn’t just a Brazilian postcard. In NEOGAMA’s new commercial for Johnnie Walker, it is part of a giant that had been sleeping there for years and wakes up. It’s the first time Johnnie Walker has developed a local campaign specifically for one country.
Based on the successful brand “KEEP WALKING,” the new campaign “Keep Walking, Brazil” has the same style of the global commercials of the brand. The Brazilian idea was produced by the British production company, Gorgeous, and the special effects were done by The Mill in New York.
The idea, created by Alexandre Gama, president of NEOGAMA/BBH, was inspired by the country’s growth and its importance in the global economy. The challenge was to approach this in a new, truly inspiring way, staying within the theme and the brand mission.
Following the success of our Angels campaign that launched in the UK in February this year, BBH London have created the first ever sequel to an Axe ad, My Angel Girlfriend. This is testament to the strength of the Angels concept and the brand’s ambition for Axe Excite.
The TV ad was shot on location in Prague, directed by acclaimed US director Frank Todaro. In it, we follow our Axe guy as he struggles to incorporate his heavenly girlfriend into his everyday life.
The first markets, Mexico, Columbia and Argentina, have already started to run the film. In the UK, the spot will be launched in Q4, in early October time, to coincide with the pre-Christmas push for sales.
Mentos Squeeze is the latest innovation in chewing gum to come out of Perfetti Van Melle. Whilst many variations of fruit flavoured gum exist in the market, the R&D guys behind Mentos Squeeze have somehow managed to invent a gum with actual fruit inside it. Mentos Squeeze rolls out across Europe over the coming months and to support the launch, we were asked to create a 30” TV ad communicating the product truth in a fun and surprising way. Enjoy.
The pace of change in China is unique. It is tangible. It is visible. Johnnie Walker’s Yulu project presents 12 pieces of film using China’s most influential documentary film director Jia Zang Khe, and 6 of his directorial protégées. These films lay bare the aspirations, commitment and depth of a group of young Chinese people (businessmen, actors, entrepreneurs, musicians etc.) who are committed to a new vision of progress in China. They are raw, vivid and gritty portrayals of the achievements of a sample of China’s ‘new progressives’. The stories tell us that a truly modern progressive China is so much richer, multi-faceted and surprising than the single-minded pursuit of wealth.
The debate that the brand has sparked and framed continues to ripple across China.
Developed from the insight that even an angel will sin when tempted, the new global campaign developed by BBH London spans all media including not only TV, Press, OOH and digital, but also one of the first iADs in Europe – the new advertising platform just launched by Apple.
The TV was shot on location in Split, Croatia with superstar director Rupert Sanders brought in to turn the creative vision into filmic mastery. And that he did. To add to the story, Air even let us re-record an orchestral version of their hit Sexy Boy to soundtrack the film perfectly.
The integrated package has been lauded internally at Unilever, with local market media investment across the globe typically 20% higher than standard new variant campaigns due to the quality of the campaign idea and assets. A big win for us. The work is now scheduled to run in 88 markets.
The agency created a print campaign for Adesf – Association for the defense of smokers health – for the International NoTobacco Day, celebrated 31st of March.
Composed of three ads, the campaign addresses the harm caused by passive smoking. The three pieces show that the act of smoking is never solitary, because the smoke affects other people. In two different executions, we see a man´s fist, and instead of the hand, there is the image of a woman and a baby smoking. The claim says: “You never smoke alone”.
The América Cup competition takes place from 1st until 24th of July, in Argentina, and the tagline says: Where will soccer fans be? ESPN. Where else?
The 3 print ads show images of empty soccer fields in different locations, such as a beach, the countryside and in a building.
‘The Man Who Walked Around the World’ was produced in 2008 to celebrate Johnnie Walker’s brand heritage. Filmed on location in Scotland, the single-take, six-minute long film features a spectacular performance from Robert Carlyle and was made to be used internally at Diageo to showcase the long and illustrious history of the whisky. Believe it or not, the film contains no trickery. There are no cuts. The actor memorised all of the lines and walked at precisely the right pace… And the first successful take was “take 40”.
The Mentos® Diamond White banner lets you and your friends see what your teeth would look like if they were fantastically white – using your web camera to track exactly where they are and technology to create pure brilliance.
The technology behind the banner was developed by BBH and North Kingdom, who collectively created the world’s first ever tooth recognition algorithm so that every pixel, of every tooth, is detected.
Users can record a teeth-whitened message, then post it onto Facebook or MySpace, turning this little banner into an internet sensation.
www.mentosdiamondwhite.com
When Nick Kamen stripped off his jeans in a launderette to the sound of “I heard it through the grapevine”, it wasn’t only Levis who saw their sales sky-rocket. The UK censorship
authorities thought that his Y-fronts too indecent, so he wore boxer shorts. Sales of boxer shorts went through the roof and Y fronts never quite made it back into fashion.
John Hegarty, the creative genius behind some of the most iconic ads of the last thirty years, launches a book this month: Hegarty on Advertising; Turning Intelligence into Magic.
Part autobiography, part review of the advertising industry today, the book includes humorous stories such as his time working with Charles Saatchi in the early 1970s, to the early days of BBH with no office and no clients. His advice on managing creative people and how to keep your creative edge will hopefully inspire a new generation of people into creative business. The book will be published by Thames and Hudson on June 13th 2011. You can find out more about it here
www.hegartyonadvertising.com
Earlier this year BA asked us to create ads for display all year round in Gatwick and Heathrow.
At the time, ash clouds and strikes were at the forefront of people’s minds and various tracking measures said these were starting to have an impact on the brand. The resulting task: Make people like BA a little more.
After analysing who would see the posters over the Summer (mostly leisure travelers), we uncovered one simple insight to help us achieve our goal: that most people, whatever age, get giddily excited about their holiday once they get to the airport. By using the existing poster sites in Gatwick and Heathrow we set about tapping into this joyful anticipation, there and then as people were experiencing it.
Following hot on the heels of the Mentos TV ad ‘Beat-it’, December saw the launch of www. mentosbeatbox.com, where users get the chance to become a master beatboxer. Using a web camera, Killa Kella, the world famous beatboxer, will guide you through creating classic beatboxing expressions which are then synched to a selection of beat boxing tracks, produced by Kella himself. Users can the post their video to the gallery or share on facebook and other social networking sites.
World Gold Council has unveiled a new marketing campaign for ‘Gold Expressions’. Conceptualized by BBH, the campaign draws inspiration from the timeless, chic golden age of Italian cinema. Shot in Rome, the campaign is an interpretation of how gold jewellery releases a woman’s passion for style and individuality. Gold Expressions is an Italian gold jewellery line created and developed by World Gold Council and is marketed exclusively by D’damas in India.
Sir John Hegarty said, “We’re very proud of the advertising we’ve developed for WGC’s Gold Expressions collection and hope it will inspire our consumer. It’s been a fantastic opportunity to work with WGC India for the first time – we look forward to expanding our relationship in the future.”
Watch how Chuck handles tough questions from his gal and his personal trainer in these spots for Chupa Chups.
The unflappable guy has been taking the world by storm- one country at a time- as the quirky figurehead of BBH Asia Pacific’s global advertising push for the most famous lolly in the world.
From Russia to New Zealand, in fan sites, blogs and a whole myriad of channels, people are taking up Chuck’s call to live ‘Life, Less Serious’.
Launched in Sept 08, Metrotwin is an online community providing expert recommendations on the very best places to go in London and New York. Uniquely it draws on content partners to help populate the site, rather than featuring everything possible, thus allowing the site to maintain a higher standard of offering.
The site was built in a matter of months through a truly collaborative effort between BA, BBH, Agency.com and MadeByMany. This working group effectively operated like a small start up to ensure it could move quickly with BBH providing strategic vision as well as overall project management.
To date the site has 25,000+ registered users and with a full marketing plan in place this is set to grow massively.
There can be unexpected circumstanced in the mating game – times when you might not be fully prepared for the opportunity in front of you.
To introduce the new pocket-sized Axe Bullet, we showcased one of those opportunities. And the accompanying print ads demonstrated the size of the Axe Bullet: small enough to fit in your pocket, next to all of the other “interesting” items you might accumulate during the day.
Levi’s has always been the clothing of rebels, free-thinkers, and pioneers. The brand has always appealed to people with a desire to stand out, and a desire for the confidence to express themselves in an original way. It’s clothing for individuals who break the mould and provoke a reaction.
This truth about the brand is communicated through the thought ‘Originals Never Fit.’ Each execution is shot from the point-of-view of the Levi’s hero, capturing the reaction they provoke in people who rigidly uphold convention and abhor difference. Unsurprisingly, they regard our heroes with disdain, suspicion and antipathy. So much the better. These are not people whose approval we want; they are the opposite of the Levi’s wearer, the epitome of conformity.
He may be talent-less, but became an overnight sensation – when BBH launched the men’s deodorant, the New Axe, in India with a ground-breaking campaign starring a fictional Bollywood pop star: Silky Kumar.
Partnering MTV India, Silky first appeared in a cheesy music video entitled ‘Scent of Desire’ and was named ‘Artist of the Month’ . Silky’s popularity grew to an infectious level through a string of MTV interviews, behind the scenes vignettes, a mock-Asian tour, YouTube videos and a MySpace profile.
At the campaign’s end, it is revealed through a breaking news story that Silky stole a Neutron formula – the secret behind his mysterious sex-appeal.
The concept reinforces Axe’s revitalized brand promise that ‘new Axe gets you more than before.
When Mentos Liquid filled gum launched in China, the competition had a titanic 96% share of voice in the category. The challenge was clearly to stand out. We created and spread a new way of chewing gum. On TV, two office boys compete to chew gum into the most ridiculous shapes. Given that Chinese kids spend most time online, this silly gum shaping showdown and liquid center product demonstration continued virally, on a desktop widget and chat emoticons. The ads were blogged and spoofed online, where kids photoshopped their faces over the Mentos Talent. Likeability of Mentos overall rose from 64 to 79%, top of mind awareness rose to 24% ahead of key competitor brands with a halo effect on its brand candy by a 40% increase in the month the campaign launched.
There are people out there whose sole mission in life is to cause you to blow your cool and lose the girl.
They are, the Gamekillers.
And to make guys aware of these threats that loom large over their game, Axe followed up its acclaimed first Gamekillers program with a series of five 30 minute episodes on MTV. Real guys sent on dates with beautiful women, but what they don’t expect is a series of interruptions that threaten their dating success.
If you keep your cool, you win the girl. Simple as that, and with Axe Dry, you can keep your cool and get your name engraved on the coveted Axe Gamekillers Chalice.
As everyone on the planet knows, the Summer, the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys.
We therefore produced a series of patriotic posters for some of the competing nations in this Summer’s World Cup Finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the Finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language.
Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.
WDYWTU? is part of the global Live Unbuttoned platform which marries the physical unbuttoning of the jean with the emotional action of unrestrained, confident self-expression. The solution was a campaign that poses a simple but highly provocative question – who do you want to unbutton?
As the home of the legendary American brand the visuals were created in the USA with the suitably legendary Photographer, Mark Seliger.
